OptHomeTM Privacy Policy
OptHome is committed to fair information practices and respects the privacy and security of its users. Our goal is to provide you with a personalized Internet experience that delivers the information, resources, and services that are most relevant and helpful to you. In order to achieve this goal, we sometimes collect information during your visits to understand what differentiates you from each of our other users. We will not disclose it to any person or organization outside OptHome except as described in this Privacy Policy.
The purpose of this Privacy Policy is to provide you with a description of the types of information we collect about you when you visit our site www.OptHome.com (the Site), and how we use that information. By visiting or using our Site, you agree to the provisions of this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use this Site.
Third-Party Sites
This Privacy Policy only applies to information collected while you are on our Site pages. The Site pages may contain links to other Web sites, including sites of third parties who do not have a relationship with OptHome. OptHome is not responsible for the privacy practices or the content of those sites, and we encourage you to use caution when visiting them. In particular, we recommend you view the privacy policy posted on each such site.
Information We Collect
OptHome collects and stores certain information from and about its users in three ways: directly from the user, from our Web server logs and with cookies.
We collect personally identifiable information when you register. We ask for information such as your name, email address, birth date, gender, ZIP code, occupation, industry, and personal interests. For some services we might also ask for your address, Social Security number, Driver’s License number, and information about your assets. When you register with OptHome and sign in to our services, you are not anonymous to us. All information is voluntarily provided to us by you. For example, you voluntarily provide personally identifiable information when you send us an email, use certain features of the Site such as Search Homes for Sale, or register with our Site as a real estate professional or join our Site as a homeowner.
In addition, during your visit we automatically collect certain aggregate information related to your Site visit. Aggregate information is non-personally identifiable or anonymous information about you, including the date and time of your visit, your IP address, your computer browser information, the Internet address that you visited prior to and after reaching our site, the name of the domain and host you used to access the Internet, and the features of our Site which you accessed.
Use of Cookies
Cookies are simple text files stored on your computer for use by a browser. Certain Site features may only be available through the placement of a cookie. We may use cookies to assist in data collection and to track visitor Site usage and trends to help us better serve you. The use of cookies is a standard practice among Internet Web sites and most Internet browsers permit a user to accept, decline or delete cookies.
How We Use Information
We use collected information to support our relationship with you. OptHome uses information for the following general purposes: to help us prevent unauthorized persons from accessing your personal information and the products and services we make available to specific users for their use, to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients. OptHome may also use personally identifiable information for internal purposes, such as tracking demographic data to make the Site more useful to our visitors.
Disclosure of Information
We do not sell or rent personally identifiable information to third parties who are not affiliates of OptHome . We may disclose personally identifiable information to appropriate affiliates of OptHome , including strategic alliance affiliates, to respond to a request for service or provide information about available products or services, and to third party service providers. We may share aggregate information with certain third parties such as advertisers, national industry organizations, and prospective affiliates. In addition, we reserve the right to disclose aggregate information and personally identifiable information to third parties as required or permitted by law and when we believe that disclosure is necessary to protect our rights.
Security
OptHome protects user information with the following security measures: OptHome uses industry standard Hypertext Transport Protocol Secure and Secure Socket Layer with 128-bit encryption to protect the transmission of sensitive data over the Internet. OptHome uses encrypted persistent cookies to maintain session information in order to provide its visitors with a seamless experience. These encrypted cookies do not contain personal sensitive data and are deleted from a visitor’s web browser upon logging out or session time out. OptHome systems utilizes user IDs and passwords and administrative access to any confidential data is limited to appropriately trained and supervised staff. OptHome systems are housed within a secure, closely monitored data center facility that is isolated from the Internet by firewalls using industry standard port filtering, state-full packet inspection, network address translation and intrusion detection. Each user is responsible for maintaining the confidentiality of his or her user ID and password and agrees to immediately notify OptHome of any unauthorized use of his or her user ID or password. OptHome will not be liable for any loss whatsoever arising from a user's failure to comply with these security requirements and agrees to hold OptHome harmless from any and all losses that arise from his or her failure to so comply.
Opt-Out Policy:
OptHome offers its visitors and registered customers a means to choose how we may use information provided. If, at any time after registering with OptHome you change your mind about receiving information from us or about sharing your information with third parties, send us a request specifying your new choice. Simply send your request to webmaster@opthome.com
Policy Changes
Each time you use the Site, the current version of the Privacy Policy will apply. Accordingly, when you use the Site, you should check the Privacy Policy and review any changes since the last version. We reserve the right to change this Privacy Policy from time to time without prior notice. Any such changes will be effected as of the date on which they are posted.
Limitation of Liability
UNDER NO CIRCUMSTANCES SHALL OPTHOME BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THIS SITE, EVEN IF OPTHOME OR AN AUTHORIZED REPRESENTATIVE OF OPTHOME HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Governing Law
This policy is governed by the laws of the Commonwealth of Massachusetts without giving effect to any principles of conflict of law.
Contact Us
To contact us with your questions or concerns regarding this policy or the information collection and dissemination practices of this Site, please email us at webmaster@opthome.com or by regular mail addressed to OptHome, 144 Turnpike Road, Suite 370, Southborough, MA 01772.
All trademarks, service marks, and other proprietary materials herein are the property of OptNow® Real Estate Corp. 2007. All rights reserved.
Effective July 1, 2007